Google & Facebook ads · Kenya
Google Ads and Facebook and Instagram ads management for Kenyan businesses: campaigns built around calls, WhatsApp messages and sales, with conversion tracking and a clear monthly report.
01Why it matters
Pay for customers, not clicks.
On Google, people are already searching for what you sell, so your ad answers a need at the moment it appears. On Facebook and Instagram, your ad finds people likely to want it before they search. Most businesses need one of the two first, not both at once.
Boosting a post for likes rarely brings sales. We build campaigns in Ads Manager and Google Ads around the action you want, such as a call, a WhatsApp chat or an order, and set up conversion tracking before any money is spent, so every shilling can be followed to a result.
Then we keep cutting what does not work: searches that waste money, audiences that never buy and ads that stop performing. You get a short monthly report with the one number that matters most: what each customer cost.
02What we do
Set-up, creative, daily management and reporting in one team.
Appear at the top of Google when people search for exactly what you sell.
Campaigns that send people to WhatsApp, your website or your shop, not just likes.
Bring back people who visited but did not buy, and reach them on YouTube.
Pages built for one offer, so the people you pay for actually convert.
Calls, forms, WhatsApp clicks and sales tracked before any money is spent.
Weekly checks and a monthly report on cost per lead and what we changed.
03Accountable advertising
Every campaign starts with tracking, so the report shows customers, not just clicks.
04Process
Six steps, starting with tracking and a budget you agree to.
What a customer is worth to you, and the budget to test with.
Calls, forms, WhatsApp and sales tracked before launch.
Keywords, audiences and ads built around one clear action.
Campaigns go live in accounts your business owns.
Weekly cuts and changes based on cost per lead.
A clear monthly report and a plan for the next month.
05Pricing
Google Ads management on its own, or as part of a marketing plan.
Campaign set-up, keyword research, ad copy and testing, bid management and monthly reporting.
Small businesses
Build and grow your social presence with professional, consistent content.
Growing businesses
Multi-channel growth across social, search and email.
Large businesses
Complete strategy and campaign management for larger organisations.
All prices include VAT. Facebook and Instagram ads management on its own is quoted to your budget and goals. Your advertising budget is agreed with you before any campaign starts and shown separately in your quote.
Guides
Honest numbers for Kenyan advertisers, before you spend.
Cost per click, daily budgets, VAT and how to pay.
Read the guideCost per lead, M-Pesa payments and boosting against Ads Manager.
Read the guideWhat a package should include, and what is paid separately.
Read the guideExamples
Concept websites and brands we designed for fictional businesses, so you can see our approach before you call. Each one has a live site and a brand guidelines preview.
A concept website and brand for a fictional plots and homes developer in Kitengela: full prices up front, a monthly payment calculator and free site-visit booking.
A concept website and brand for a fictional family dental practice in Manchester: clear prices, online booking and a calm welcome for nervous patients.
A concept website and brand for a fictional private day school in Nakuru: clear termly fees, bus routes, CBC learning and a two-minute visit booking.
Questions
Short, straight answers. If yours is not here, ask us on WhatsApp and we will reply within business hours.
Ask on WhatsAppMany small businesses start with KSh 500–1,500 a day, about KSh 15,000–45,000 a month, in ad spend. A click often costs KSh 40–100 for trades and home services. Our management fee is separate from your ad spend.
Roughly KSh 10–50 per click and KSh 150–800 per lead. A sensible start is KSh 300–500 a day for at least two weeks.
For Facebook and Instagram ads, yes, on a new ad account set to Kenya and Kenyan shillings. Google Ads is paid by credit or debit card.
Boosting is fine for reach, but Ads Manager lets you choose the result you pay for, such as WhatsApp chats or sales, and gives you more control and better reports.
We recommend ad accounts owned by your business, so the history and data stay yours if you ever change who manages them.
Ads can bring enquiries soon after launch. The first few weeks are for learning what works, so judge results over a month or two, not a few days.
Next step
Tell us what you sell and what a customer is worth to you. We will suggest where to start and a budget to test with.