Concept project
Larkmoor Dental
A concept website and brand for a fictional family dental practice in Manchester: clear prices, online booking and a calm welcome for nervous patients.
- Sector
- Concept · Healthcare, Manchester
- Year
- 2026
- Services
- Branding, Web design
- Live showcase
- usbitsolutions.com/showcase/larkmoor-dental
01The concept
Larkmoor Dental is a fictional business we created to show how we approach dental and private healthcare in the UK: a family and cosmetic practice in Chorlton offering check-ups, hygiene, whitening, clear aligners and implants.
02The brief
Win new patients from local search: put prices on the page, make booking a check-up take two minutes, reassure nervous patients, and turn one-off visitors into monthly members.
03What we built
A calm, friendly brand
A tooth mark with a mint smile, a deep blue, mint and butter palette, and Outfit with Nunito Sans type, set out in brand guidelines.
Booking in two minutes
Treatment, day and time slot on one short form, with early, late and Saturday appointments shown up front.
Prices before the chair
Every treatment priced on the page, with finance and a monthly membership plan to spread the cost.
A welcome for nervous patients
A step-by-step first visit and plain-English answers, so anxious patients know what happens before they arrive.
04The brand
Want a website like this? Let’s talk.