Concept project
Dusk & Dust Safaris
A concept website and brand for a fictional safari company in Narok: clear per-person prices, a trip cost calculator with the deposit, and a simple booking form.
- Sector
- Concept · Safaris, Narok
- Year
- 2026
- Services
- Branding, Web design
- Live showcase
- usbitsolutions.com/showcase/dusk-dust-safaris
01The concept
Dusk & Dust Safaris is a fictional business we created to show how we approach tourism: small-group and private Maasai Mara safaris from Narok, with local guides and a tented camp on the edge of the reserve.
02The brief
Win direct bookings from Kenyan residents and families instead of losing them to big listing sites: show prices that include park fees, answer the migration and transfer questions, and make it easy to hold dates with a deposit.
03What we built
A warm golden-hour brand
A dusk sun behind a lone acacia, acacia green, dusk orange and golden-hour colours, and DM Serif Display with Karla type, set out in brand guidelines.
Prices with park fees included
Weekend, classic and private safaris with resident prices per person and what each one includes.
A live trip calculator
Choose the safari, guests and season to see the total and the 30% deposit before calling.
Faces of the guides
Real guide and camp-host stories, certifications and family-friendly details that build trust.
04The brand
Want a website like this? Let’s talk.