Concept project
Kazi Strength Club
A concept website and brand for a fictional strength gym in Westlands: simple monthly memberships, a weekly class timetable and free-trial booking.
- Sector
- Concept · Gym, Westlands
- Year
- 2026
- Services
- Branding, Web design
- Live showcase
- usbitsolutions.com/showcase/kazi-strength
01The concept
Kazi Strength Club is a fictional business we created to show how we approach gyms and fitness: a coached strength gym in Westlands with small classes and personal coaching. Kazi means “work” in Kiswahili.
02The brief
Turn Instagram followers into members: show membership prices without a sales call, make the timetable easy to read on a phone, reassure beginners and fill free-trial sessions.
03What we built
A bold, sharp brand
A barbell mark, iron black, chalk and a bright lime, and Oswald with Inter type, set out in brand guidelines.
Memberships with no small print
Open gym, classes and personal coaching with monthly M-Pesa prices and no long contract.
A timetable that works on phones
The week’s classes in a simple table that scrolls sideways on small screens.
Made for beginners
A free trial, a 12-week starter plan and answers to the questions new members are shy to ask.
04The brand
Want a website like this? Let’s talk.