Mr Kiprotich builds apartment blocks in Syokimau. His latest project had 48 units. Most buyers came through brokers who took a commission on every sale, and diaspora buyers often asked for details his team had to send one PDF at a time.
He wanted buyers to find him directly, and to book viewings without twenty phone calls.
The short answer
- A property website needs listings with prices, floor plans, photos and payment plans.
- Let buyers book a viewing or a video tour online, and pay a booking deposit by M-Pesa or card.
- Show trust signals: completed projects, title status, approvals and a real office address.
- Expect roughly KSh 120,000–350,000 for a developer or agency site with listings and bookings.
What property buyers look for
- Price and payment plan: deposit, instalments and completion date.
- Floor plans with sizes in square metres.
- Location on a map, with distances to schools, roads and malls.
- Real photos and video, not just 3D renders.
- Proof you can deliver: past projects and approvals.
Features that bring direct buyers
| Feature | Why it matters |
|---|---|
| Listings with filters (price, bedrooms, location) | Buyers find suitable units fast |
| Floor plans and video tours | Diaspora buyers can decide from abroad |
| Payment plan calculator | Shows an affordable monthly figure |
| Book a viewing online | Fewer calls, more site visits |
| Booking deposit by M-Pesa or card | Secures interest before it cools |
| WhatsApp on every listing | Quick questions answered quickly |
See our real estate website service and the Nyota Acres concept for examples.
Diaspora buyers
Kenyans abroad are some of the most serious property buyers, but they cannot visit. Video walk-throughs, clear documents, card payments and fast WhatsApp replies across time zones make the difference.
What happened to Mr Kiprotich
His new site lists every available unit with its floor plan, price, payment plan and a two-minute video tour. Buyers book viewings online and can secure a unit with a KSh 50,000 M-Pesa deposit.
Within six months, 19 of the remaining units sold directly through the website, seven of them to diaspora buyers, saving him broker fees on each one.
Mr Kiprotich is a composite, based on situations we see often. The numbers are typical, not a promise.
Want a property website that sells units?
We build real estate websites with listings, payment plans, viewing bookings and M-Pesa deposits. See real estate websites and prices. Websites start from KSh 95,000.
Real estate websites: FAQs
How much does a real estate website cost in Kenya?
Roughly KSh 120,000–350,000 for a developer or agency site with listings, filters and viewing bookings.
Can buyers pay a deposit online?
Yes. Booking deposits can be paid by M-Pesa or card, with a receipt sent automatically.
How do I reach diaspora buyers?
Video tours, clear documents, card payments, fast WhatsApp replies and targeted ads in the countries where they live.
Can I update listings myself?
Yes. A good property website lets you add units and mark them as sold without a developer.
Should I show prices?
Yes. Listings with prices and payment plans get far more serious enquiries.
