Concept project
Pembe Family Clinic
A concept website and brand for a fictional family clinic in Embu: online booking, M-Pesa and insurance payments, and a calm, trustworthy identity.
- Sector
- Concept · Healthcare, Embu
- Year
- 2026
- Services
- Branding, Web design
- Live showcase
- usbitsolutions.com/showcase/pembe-clinic
01The concept
Pembe Family Clinic is a fictional business we created to show how we approach healthcare. Pembe means “corner” in Kiswahili: a neighbourhood clinic offering GP visits, children’s health, antenatal care, a laboratory and a pharmacy, open seven days a week.
02The brief
Help families choose the clinic over the queue at the hospital: show every service clearly, make booking take less than a minute on a phone, and answer the questions people ask before they visit, from opening hours to SHA and M-Pesa.
03What we built
A brand built on trust
A logo that pairs a care cross with a coral “corner”, a teal and navy palette, and Manrope and Inter type, set out in brand guidelines.
Booking in under a minute
A short appointment form with service and day, SMS confirmation and reminders, designed for thumbs first.
Payments without surprises
M-Pesa, cards, SHA and private insurance explained up front, with prices shown before patients pay.
Answers before the visit
Services, opening hours, pharmacy refills and FAQs in plain English, so the phone rings less and patients arrive prepared.
04The brand
Want a website like this? Let’s talk.