Concept project
Kaa Kidogo
A concept website and brand for a fictional beach seafood restaurant in Nyali, Mombasa: a priced menu, table booking with time slots and event packages.
- Sector
- Concept · Restaurant, Mombasa
- Year
- 2026
- Services
- Branding, Web design
- Live showcase
- usbitsolutions.com/showcase/kaa-kidogo
01The concept
Kaa Kidogo is a fictional business we created to show how we approach restaurants: a Swahili seafood restaurant on the beach in Nyali, open for lunch, sundowners and dinner. Kaa kidogo means “little crab” in Kiswahili.
02The brief
Fill tables from Google and Instagram: show the menu with prices, let guests book a time slot from their phone, and sell sundowner parties, team lunches and beach weddings.
03What we built
A playful coastal brand
A little crab on a circle of deep ocean, coral and sand colours, and Young Serif with Work Sans type, set out in brand guidelines.
Tables booked in seconds
Guests, date and a tap on a time slot, with SMS confirmation, so the phone stops ringing at dinner time.
A menu that sells
Every dish priced in shillings, with the catch of the day and dietary notes, readable on a phone in bright sun.
Events that pay
Sundowner, team lunch and wedding packages with per-guest prices and an M-Pesa deposit.
04The brand
Want a website like this? Let’s talk.