Hassan runs a travel agency in Upper Hill that plans safaris and holidays for Kenyan families and corporate teams. His website was built in 2017. It still worked, but on a phone the text was tiny, the photos were blurry and the enquiry form sometimes failed without telling anyone.
Corporate clients started asking for “something we can share with our team”. He realised the website was costing him business.
The short answer
- Redesign when your site is hard to use on a phone, slow, outdated or not bringing enquiries.
- In Nairobi, a redesign usually costs roughly KSh 60,000–250,000, depending on size and features.
- Keep your Google rankings: redirect old addresses to new ones and keep your best content.
- Start from your goals and your customers’ questions, not from colours.
7 signs your website needs a redesign
- It is hard to use on a phone: tiny text, buttons too close together, pages that need zooming.
- It is slow: a mobile PageSpeed score under 50.
- It looks older than your business: competitors look more trustworthy.
- It brings few enquiries even though people visit.
- You cannot update it yourself without calling a developer.
- Information is wrong: old prices, old phone numbers, staff who left years ago.
- It is not secure: no https, old plugins, or warnings in the browser.
What a website redesign costs in Nairobi
| Type of site | Roughly |
|---|---|
| Small business site (5–8 pages) | KSh 60,000–120,000 |
| Larger company site with blog and forms | KSh 120,000–250,000 |
| Online shop or booking system | KSh 150,000–400,000 |
For a full breakdown, read how much a website costs in Kenya.
How to redesign without losing your Google rankings
- List every page that gets traffic today (Google Search Console shows this).
- Keep or improve those pages; do not delete them.
- Set up 301 redirects from every old address to its new one.
- Keep your page titles and headings close to what already ranks.
- Test speed and mobile layout before you launch.
What happened to Hassan
Hassan’s new site has trip pages with real prices and dates, large photos, a simple enquiry form that sends a WhatsApp alert, and a page for corporate retreats. All the old pages redirect to their new versions, so he kept his Google rankings.
In the three months after launch, enquiries rose by about 60%, and two corporate clients booked team retreats after sharing his site internally.
Hassan is a composite, based on situations we see often. The numbers are typical, not a promise.
Thinking about a redesign?
We redesign websites for Nairobi businesses without losing the rankings you already have. See our web design, our work and prices. Websites start from KSh 95,000.
Website redesign: FAQs
How much does a website redesign cost in Nairobi?
Roughly KSh 60,000–250,000 for most business websites, more for shops and booking systems.
How long does a redesign take?
Usually 4–8 weeks for a business website.
Will I lose my Google rankings?
Not if old addresses are redirected and your best content is kept or improved.
Can you keep my domain and email?
Yes. A redesign changes the website, not your domain or email.
How often should a website be redesigned?
Most businesses refresh every 3–5 years, with small updates in between.
