X

Concept project

Meridian Autos

A concept website and brand for a fictional luxury car dealership in Karen: a video hero, twelve cars with live filters, colour and angle switching, compare, finance, trade-in and KRA duty calculators.

Sector
Concept · Luxury car dealership, Karen
Year
2026
Services
Branding, Web design
usbitsolutions.com/showcase/meridian-autos
Meridian Autos website designed by USBIT Solutions

01The concept

Meridian Autos is a fictional business we created to show how we approach car dealers: a showroom in Karen selling hand-picked luxury and performance cars, with finance, trade-in and import to order.

02The brief

Make buying a KSh 20–40 million car online feel as considered as the showroom: show real stock and prices, answer the money questions before the visit and turn browsers into booked test drives.

03What we built

A quiet, expensive brand

A champagne ring with a meridian line and an M like a road over the horizon, in obsidian, graphite, champagne and pearl, with Bodoni Moda and Inter Tight.

Stock you can explore

Twelve cars with search, filters and sorting; each opens with angle and colour switching, full specs and a monthly payment.

The money tools

Finance, trade-in and KRA landed-cost calculators, plus compare up to three cars side by side and saved favourites.

Motion that sells

A looping showroom video in the hero, an animated logo intro, counters and cars that glide in as you scroll.

04The brand

Meridian Autos logo
Brand guidelines preview for Meridian Autos: cover, logo, colour and typography pages
A preview of the brand guidelines. The full guidelines (logo use, photography, signage and stationery) are delivered to clients.

Want a website like this? Let’s talk.