Concept project
Mukuyu Hill Coffee
A concept website and brand for a fictional coffee farm and roastery in Nyeri: an online coffee shop with M-Pesa checkout, the family story and farm-visit booking.
- Sector
- Concept · Coffee farm, Nyeri
- Year
- 2026
- Services
- Branding, Web design
- Live showcase
- usbitsolutions.com/showcase/mukuyu-hill
01The concept
Mukuyu Hill Coffee is a fictional business we created to show how we approach farms and food brands: a family coffee farm on the slopes of Mount Kenya that roasts its own beans. Mukuyu is the Kikuyu name for the fig tree.
02The brief
Sell coffee directly instead of only through the co-operative: build a simple shop with subscriptions, tell the family’s story, and turn visitors to Nyeri into paying farm tours.
03What we built
An earthy, proud brand
Two coffee cherries under a fig tree, hill green, cherry red and harvest gold, and Bitter with Rubik type, set out in brand guidelines.
A small online shop
Three coffees with tasting notes, a live basket total and an M-Pesa checkout button.
The family story
Three generations, the tree the farm is named after and how the coffee is picked and dried.
Farm-visit bookings
Morning and afternoon tours with prices and a booking form, for visitors and coffee lovers.
04The brand
Want a website like this? Let’s talk.