Concept project: a fictional coffee roaster and café brand designed by USBIT Solutions to show how we build brands for coffee and food brands in Kenya.

Kiambu coffee, roasted at the top of its game

A specialty roaster and café in Ruiru, buying from smallholder farms on the slopes around Kiambu. The brand had to stand out on a supermarket shelf, look sharp in a café and travel well to export buyers.

Deep green Summit Coffee pouch with gold foil label on a travertine counter

01 The logo

The peak, and the bean that grew there

A snow-capped peak with a coffee bean rising like the sun: the high-altitude farms, the climb to a perfect roast and the morning cup. It is bold enough for a café sign and simple enough for a 2 cm sticker on a pouch.

02 Colour

Deep forest, ember and cream

Deep forest green comes from the shade trees over the coffee rows. Ember orange is the colour of a ripe cherry and a hot roaster. Cream and sage keep it calm and premium.

Deep forest#10363A

Ember#D2602E

Crema#F4EFE7

Sage#9FB8B4

03 Typography

Two typefaces, clear jobs

Space Grotesk Bold for headings, packaging names and signs. Its geometric shapes echo the mountain in the mark and read clearly at a distance.

IBM Plex Sans Regular for menus, labels, prices and everything people read up close.

04 Applications

Specialty coffee, dressed for the top shelf

Matte deep-green packaging with gold foil, generous spacing and the details coffee buyers look for: origin, altitude, process and tasting notes. Numbered collector tins and gift boxes take the brand into hotels, corporate gifting and export.

Two deep green Summit Coffee tins with gold foil labels beside a gift box — Collector tins, N° 01 and N° 02

Summit Coffee cup sleeve and drip coffee box in deep green with gold foil — Cup sleeve and drip-bag box

Summit Coffee 250 g pouch with gold foil label and tasting notes — 250 g single-origin pouch

Cappuccino with latte art and a pastry on a stone table — In the café

Coffee farm rows with red cherries and jacaranda trees in Kiambu — Where it grows

Barista in an ember orange apron pouring latte art

05 Photography

Farm to cup, in honest light

Photos follow the coffee: the farms around Kiambu, the roaster, the barista and the cup. Clean daylight and true colours, with ember orange appearing naturally in aprons, cherries and cups.

Farm landscapes with the hills in view
Hands at work: picking, roasting, pouring
Close-ups of beans and crema

06 Voice

How Summit sounds

Confident, knowledgeable and easy to talk to. Coffee words explained, never showing off.

Grown at 1,700 metres. Roasted in Ruiru on Monday.Pouch front

Tastes like blackcurrant and brown sugar. Really.Café menu board

Every bag names the farm it came from.Instagram post

07 Guidelines

Everything in one brand book

A preview of the brand guidelines. The full book (logo use, colour codes for print, signage, packaging templates and social media) is delivered to the client.

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